Marsh, J. R. <br/><br/>
Managing Financial Services Marketing 

 - London :  Pitman ,  1988 .  
 - 419 p. :   ill ;   25 cm  
<br/><br/>R10 
<br/><br/><label>ISBN: </label>0273037005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial Services<br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Selling Financial Services  Management of Marketing  
<br/><br/><label>Dewey Class. No.: </label>332.1  / MAR