"Cowell, D.W." <br/><br/>
The marketing of service/ 
D.W.Cowell 
 - Oxford:  "Butterworths,"  1984 
 - 340p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / COW