"Marsh, J.R." <br/><br/>
Managing financial services marketing/ 
J.R.Marsh 
 - London:  "Pitman,"  1988 
 - 419p. 
<br/><br/><label>ISBN: </label>0-273-02849-9 
<br/><br/><label>Subjects--Index Terms: </label>Managing financial 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR