International Marketing Research
Material type:
TextOriginal language: English Publication details: New Delhi : Prentice-Hall Of India Private Limited , 2006Description: 449 P ; 24 cmISBN: - 8120321677
- 658.8 KUM
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Lending Book
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| 658.8 kEE Global Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Principles of Marketing : A South Asian Perspective | 658.8 KUM International Marketing Research | 658.8 MAL Marketing Research : An Applied Orientation | 658.8 MAR Marketing Study Pack | 658.8 MAR Marketing Study Pack |
The Nature And Scope Of International Marketing Research
Marketing Research In The International Environment
International Marketing Research Process
Preliminary Stages Of The Research Process
Secondary Data Research
Marketing Research On The Internet
Primary Data Research
Qualitative And Observational Research
Survey Research
Scale Development
Questionnaire Design
Sampling
simple Data Analysis
Advanced Data Analysis
Multivariate Data Analysis
Presenting The Results
Asia - Pacific
Europe
Latin America
Middle East And Africa
North America
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