Consumer Behavior
Material type:
TextOriginal language: Eng Publication details: Delhi : Prentice-Hall of India private Ltd , 2005Description: 587 p ; 25 cmISBN: - 8120323505
- 658.8 SCH
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Lending Book
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IBSL Library Lending Section | Lending Collection | 658.8 SCH (Browse shelf(Opens below)) | Available | 10554 |
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The Consumer as an individual
Consumers in their Social and cultural settings
The Consumers decision making process
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