Global Marketing Management
Material type:
TextOriginal language: Eng Publication details: Delhi : Prentice-Hall of India Private LTD , 2008Edition: 7th edDescription: 617 p ; 24 cmISBN: - 9788120320666
- 658.8 kEE
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Lending Book
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IBSL Library Lending Section | Lending Collection | 658.8 kEE (Browse shelf(Opens below)) | Available | 10621 |
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| 658.8 HAP Travis Brandsology | 658.8 HAR Net Ready : Strategies for success in the E-Conomy | 658.8 KAL අලෙවි කරණය සහ අලෙවි කළමනාකරණය | 658.8 kEE Global Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Principles of Marketing : A South Asian Perspective | 658.8 KUM International Marketing Research |
Introduction to global marketing
The global marketing environment
Social and Cultural environment
The political legal and regulatory environments of global marketing
Analyzing and targeting global market opportunities
global marketing information system and research
Segmentation, targeting and positioning
Entry and expansion strategies : marketing and sourcing
Cooperative strategies and global strategic partnership
Competitive analysis and strategy
global marketing channels and physical distribution
Global E marketing
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