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Marketing Management

By: Material type: TextTextOriginal language: Eng Publication details: New Delhi : Pearson , 2016 .Edition: 15th edDescription: 900 p. : col. ill ; 22 cmISBN:
  • 9789332557185
Subject(s): DDC classification:
  • 658 KOT
Contents:
Understanding Marketing Management
Capturing Marketing Insights
Connecting with Customers
Building Strong Brands
Creating Value
Communicating Value
Delivering Value
Conducting Marketing Responsibility for Long- Term Success
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Lending Book Lending Book IBSL Library Reference Section Reference Collection 658.8 KOT (Browse shelf(Opens below)) Available 08836
Lending Book Lending Book IBSL Library Reference Section Reference Collection 658.8 KOT (Browse shelf(Opens below)) Available 08837

Principles of Marketing - DBF 12103
Recommend Reading
R03

Understanding Marketing Management

Capturing Marketing Insights

Connecting with Customers

Building Strong Brands

Creating Value

Communicating Value

Delivering Value

Conducting Marketing Responsibility for Long- Term Success

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