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Marketing Management : Global Edition

By: Contributor(s): Material type: TextTextOriginal language: Eng Publication details: England : Pearson , 2012 .Edition: 14th edDescription: 700 p. : col. ill ; 28 cmISBN:
  • 139780273753360
Subject(s): DDC classification:
  • 658.8 KOT
Contents:
Understanding Market Management
Capturing Marketing Insights
Connecting with Customers
Building Strong Brands
Shaping the Market Offerings
Delivering Value
Communicating Value
Creating Successful Long-term Growth
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Lending Book Lending Book IBSL Library Reference Section Reference Collection 658.8 KOT (Browse shelf(Opens below)) Available 07629
Lending Book Lending Book IBSL Library Reference Section Reference Collection 658.8 KOT (Browse shelf(Opens below)) Available 07630

R03

Understanding Market Management

Capturing Marketing Insights

Connecting with Customers

Building Strong Brands

Shaping the Market Offerings

Delivering Value

Communicating Value

Creating Successful Long-term Growth

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