Marketing Management : Global Edition
Material type: TextOriginal language: Eng Publication details: England : Pearson , 2012 .Edition: 14th edDescription: 700 p. : col. ill ; 28 cmISBN:- 139780273753360
- 658.8 KOT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Lending Book | IBSL Library Reference Section | Reference Collection | 658.8 KOT (Browse shelf(Opens below)) | Available | 07629 | |
Lending Book | IBSL Library Reference Section | Reference Collection | 658.8 KOT (Browse shelf(Opens below)) | Available | 07630 |
R03
Understanding Market Management
Capturing Marketing Insights
Connecting with Customers
Building Strong Brands
Shaping the Market Offerings
Delivering Value
Communicating Value
Creating Successful Long-term Growth
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