International Marketing Research (Record no. 22214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01513nam a22004937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260605062335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260602b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120321677 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of original | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar , V |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall Of India Private Limited , |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 449 P ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Nature And Scope Of International Marketing Research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Research In The International Environment |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International Marketing Research Process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preliminary Stages Of The Research Process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Secondary Data Research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Research On The Internet |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Primary Data Research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Qualitative And Observational Research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Survey Research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Scale Development |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Questionnaire Design |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sampling |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | simple Data Analysis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advanced Data Analysis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Multivariate Data Analysis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Presenting The Results |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Asia - Pacific |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Europe |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Latin America |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Middle East And Africa |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | North America |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management of marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Qualitative |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IBSL Library | IBSL Library | Lending Section | 10/09/2025 | Donation | 10566 | 658.8 KUM | 10566 | Lending Book |