Marketing Research : (Record no. 22196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01049nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260604063754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260519b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185386161 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of original | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jr.Boyd , W . Harper |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | Text And Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | All India Traveller Book Seller , |
| Date of publication, distribution, etc. | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 P ; |
| Other physical details | Charts , Graph : |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction To Marketing Research 1 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Marketing Research Process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Selected Applications Of Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Scientific Method |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Text And Cases |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Analysis |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Conjoint Analysis |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Interdependencies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall , Ralph |
| Relator term | Co - Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch , F. Stanley |
| Relator term | Co- Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IBSL Library | IBSL Library | Lending Section | 10/09/2025 | Donation | 10560 | 658.8 BOY | 10560 | Lending Book |