Marketing : (Record no. 22046)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00762nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260214084409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260214b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070600902 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ETZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel , Michael J |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | Concepts and Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Tata , |
| Date of publication, distribution, etc. | 2006 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 792 P . : |
| Other physical details | Charts , Graphs ; |
| Dimensions | 23 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Markets |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business Markets |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product Planning and Development |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Services Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IBSL Library | IBSL Library | Lending Section | 30/09/2025 | Donation | 10583 | 658.8 ETZ | 10583 | Lending Book |