Global Marketing (Record no. 21610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127135418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138352223 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gillespie , Kate |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pactledge , |
| Date of publication, distribution, etc. | 2020 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 571 p . ; |
| Dimensions | 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Economy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Culture and Social Forces |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Political and Regulatory Climate |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Marketing Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| IBSL Library | IBSL Library | 27/11/2024 | 658.84 GIL | 10273 | Books |