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Marketing Research : Text And Cases

Jr.Boyd , W . Harper

Marketing Research : Text And Cases - 7 th ed. - Delhi : All India Traveller Book Seller , - 816 P ; Charts , Graph : 24 cm

Introduction To Marketing Research 1 The Marketing Research Process Selected Applications Of Marketing Research

ISBN: 8185386161

Subjects--Topical Terms:
Marketing Research

Subjects--Index Terms: Scientific Method Text And Cases Advertising Research Research Analysis Conjoint Analysis Interdependencies

Dewey Class. No.: 658.8 / BOY

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