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Management Accounting : Strategic Planning and Marketing

MCNamee , Patrick

Management Accounting : Strategic Planning and Marketing - Jordan : Heinemann Professional Publishing Ltd , 1988 - 477 p ; 24 cm

Introduction to analysing the environment A methodology for analysing the environment analysing the Organization The Current strategic position Selected topic in marketing

ISBN: 0434912697

Subjects--Topical Terms:
Technology
Managemnt and auxiliary services

Subjects--Index Terms: Management accounting Marketing Financial strategies

Dewey Class. No.: 658.8 / MCN

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