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Marketing Research

Malhotra , Naresh K.

Marketing Research - 6th ed. - New Delhi : Pearson , 2013 . - 948 P . : Charts , Pic. ; 28 cm

ISBN: 9788131731819

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management

Dewey Class. No.: 658.8 / MAL

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