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New Products Management

Crawford , C. Merle

New Products Management - 3rd ed. - Boston : IRWIN , 1991 . - 564 p . : Charts , Graphs ; 23 cm

ISBN: 9780256121520

Subjects--Topical Terms:
General Management

Subjects--Index Terms: products management Commercialization Structure Market Testing Public Policy

Dewey Class. No.: 658.5 / CRA

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