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Principles of marketing /

"Kotler, P."

Principles of marketing / P. Kotler - 1st - New Delhi: "Pearson," 2016 - 732p.

ISBN: 978 93 325 5847 2

Subjects--Index Terms: marketing channelspublic relationssustainable marketingbrandsproducts

Dewey Class. No.: 658

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