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Consumer Behavior : Buying, Having, and Being

Solomon, Michael R.

Consumer Behavior : Buying, Having, and Being - 10th ed. - New Delhi : PHI Learning , 2013 . - 614 p. : col. ill. ; 28 cm

IABF - 06 Banking Financial Business
Recommended Reading
R05

Consumers in the Marketplace Consumers as Individuals Consumers as Decision Makers Consumers and Subcultures

ISBN: 9788120346987

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Perception Decision Making Social Media Social Class Lifesytlyes

Dewey Class. No.: 658.8 / SOL

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