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Marketing

Berkowitz , Eric N

Marketing - 5th ed. - Boston : McGraw Hill , 1997 . - 736 p . : Charts , Graphs ; 29 cm

ISBN: 0256189684

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing Marketing Management Global Marketing Sample Marketing Global Economics Relationship Marketing

Dewey Class. No.: 658.8 / BER

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