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Managing Financial Services Marketing

Marsh, J. R.

Managing Financial Services Marketing - London : Pitman , 1988 . - 419 p. : ill ; 25 cm

R10

ISBN: 0273037005

Subjects--Topical Terms:
Financial Services
Marketing Management

Subjects--Index Terms: Selling Financial Services Management of Marketing

Dewey Class. No.: 332.1 / MAR

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